About Me

👋 Hi, I’m Tom Martin

I’m a web analyst who believes that clarity beats complexity. This site is where I explain web analytics in plain English — with practical guides, a growing glossary, and honest tool reviews for marketers, developers, and curious business owners.

📊 Why This Site Exists

Web analytics is powerful — but it’s often overwhelming. I created this site to make it easier for people to understand their data, track what matters, and choose tools that actually help.

Top 4 Web Analytics Tools in 2025

The most popular analytics platforms — from industry giants to privacy-focused alternatives. Which one fits your site?

Download CV
Google Analytics
Facebook Pixel
Hotjar
Matomo

What people are saying

After just one consulting session, we restructured our tracking and saw exactly which campaigns were wasting budget. That one change boosted our ROI by 28% in two weeks

— Rafael G., Digital Marketing Manager

I had no idea where to start with GA4 — Tom helped me set it up, connect GTM, and build events that actually made sense for my online store. I finally feel in control of my data.

— Jenna P., eCommerce Founder

We didn’t even realize our funnel was broken. Tom helped us define proper goals and map the customer journey. Now our reports tell us exactly where we lose customers — and how to fix it.

— Samuel K., Head of UX at a Retail

Tom showed us how to stay GDPR-compliant without ruining our tracking. We switched to Matomo and sleep better knowing everything’s privacy-friendly and still measurable.

— Irina M., SaaS Product Owner

I thought Google Analytics was my only option. Tom walked me through the pros and cons of different tools — we ended up with a lightweight setup that fits us perfectly.

— Janet T., Blog Publisher

Stay In Touch

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