Most SEO reports throw numbers at you: sessions, clicks, rankings, and a mysterious metric called traffic value. It sounds nice. It looks good in a deck. But when your CEO asks, “Okay, and how much money did this bring?”, the room suddenly goes quiet. In this article I’ll show you how to connect SEO keywords […]
From SEO Traffic Value to Real Revenue: How to Connect Keywords with Conversions Read More »
Referral traffic consists of visits coming from links on other websites. Knowing who links to you helps evaluate partnerships, guest posts and directory listings. In Google Analytics 4 (GA4), this channel is separated from direct and organic traffic, which lets you analyze its impact on conversions and engagement. For a detailed overview, you can read MeasureSchool’s GA4
Referral Traffic in GA4: What It Is, How to Find & Analyze Read More »
Your GA4 reports should reflect real customer behavior—not your team’s page refreshes, QA clicks, or content edits. In this guide, you’ll set up internal-traffic rules, turn on a filter, and verify that your visits no longer pollute metrics. What you’ll accomplish Use case examples: content teams checking drafts, QA running test flows, marketers previewing landing
How to Remove Your Own Traffic from GA4 Reports Read More »
You don’t need a data team to figure out your next winning post. A handful of simple signals—readily available in most analytics tools, inboxes, and comments—can tell you what readers are itching to read next. Here’s a practical, no-jargon guide you can run through in under an hour each week. The mindset: follow the breadcrumbs,
Easy Ways to Check What Readers Want to See Next Read More »
You hit publish. Traffic bumps. But… are people reading—or just bouncing? You don’t need fancy tools to get a solid answer. With a few common-sense signals you likely already have (CMS stats, email platform numbers, social feedback, and search console basics), you can estimate real reading—well beyond raw pageviews. First, define “reading” (so you can
Are People Actually Reading My Blog? Read More »
Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trust) isn’t a single score you can export. It’s a set of quality principles that influence how people and platforms evaluate your content. The practical question for leaders and editors is simple: how do we measure progress without a magic metric or a step-by-step implementation? The answer is proxies—observable signals
Measuring E-E-A-T with Proxies: Turning “Quality” into Trackable Signals Read More »
Most websites obsess over getting more people in the door. Sensible—until growth stalls because yesterday’s visitors never come back. The split between new vs returning visitors is the simplest lens to see whether you’re building a durable audience or just fueling a leaky funnel. This article gives you a practical way to read that split,
New vs Returning Visitors: Building Audience Loyalty Read More »
Knowing your “best sellers” isn’t as simple as sorting by units. The items that truly power profit—and deserve priority in assortment and purchasing—are the ones that balance demand, margin, velocity, and availability. Below is a practical, non-technical playbook you can run in any spreadsheet or basic BI tool to identify winners, fix underperformers, and buy
Product Analytics: Which Items Sell the Most Read More »
You don’t invest in performance because it’s elegant—you do it because it moves revenue. Core Web Vitals (CWV) give teams a common language to connect speed and stability to business outcomes. Below is a practical, data-driven look at how LCP (Largest Contentful Paint), INP (Interaction to Next Paint), and CLS (Cumulative Layout Shift) correlate with
Core Web Vitals Impact on Conversion Rates: Real Data Read More »
Bots muddy your attribution, inflate CPCs, and make A/B tests lie. The fix isn’t a single switch; it’s a layered process that detects, isolates, and carefully suppresses invalid traffic (IVT) without nuking real users or corrupting trend lines. Here’s a practical playbook for marketers, data analysts, and e-commerce teams. Step 1: Confirm it’s bots, not
How to Identify and Block Bot Traffic Without Breaking Reports Read More »
