Referral Traffic in GA4: What It Is, How to Find & Analyze
Referral traffic consists of visits coming from links on other websites. Knowing who links to you helps evaluate partnerships, guest posts and directory listings. In Google Analytics 4 (GA4), this channel is separated from direct and organic traffic, which lets you analyze its impact on conversions and engagement. For a detailed overview, you can read MeasureSchool’s GA4 […]
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