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Most SEO reports throw numbers at you: sessions, clicks, rankings, and a mysterious metric called traffic value. It sounds nice. It looks good in a deck. But when your CEO asks, “Okay, and how much money did this bring?”, the room suddenly goes quiet. In this article I’ll show you how to connect SEO keywords […]

Referral traffic consists of visits coming from links on other websites. Knowing who links to you helps evaluate partnerships, guest posts and directory listings. In Google Analytics 4 (GA4), this channel is separated from direct and organic traffic, which lets you analyze its impact on conversions and engagement. For a detailed overview, you can read MeasureSchool’s GA4