Content

You don’t need a data team to figure out your next winning post. A handful of simple signals—readily available in most analytics tools, inboxes, and comments—can tell you what readers are itching to read next. Here’s a practical, no-jargon guide you can run through in under an hour each week. The mindset: follow the breadcrumbs, […]

You hit publish. Traffic bumps. But… are people reading—or just bouncing? You don’t need fancy tools to get a solid answer. With a few common-sense signals you likely already have (CMS stats, email platform numbers, social feedback, and search console basics), you can estimate real reading—well beyond raw pageviews. First, define “reading” (so you can

Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trust) isn’t a single score you can export. It’s a set of quality principles that influence how people and platforms evaluate your content. The practical question for leaders and editors is simple: how do we measure progress without a magic metric or a step-by-step implementation? The answer is proxies—observable signals