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You don’t invest in performance because it’s elegant—you do it because it moves revenue. Core Web Vitals (CWV) give teams a common language to connect speed and stability to business outcomes. Below is a practical, data-driven look at how LCP (Largest Contentful Paint), INP (Interaction to Next Paint), and CLS (Cumulative Layout Shift) correlate with […]

Bots muddy your attribution, inflate CPCs, and make A/B tests lie. The fix isn’t a single switch; it’s a layered process that detects, isolates, and carefully suppresses invalid traffic (IVT) without nuking real users or corrupting trend lines. Here’s a practical playbook for marketers, data analysts, and e-commerce teams. Step 1: Confirm it’s bots, not