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Advertising.com / Teknosurf
Server List: See Stephen Martin's Hosts File List (Advertising.com / Teknosurf Group)
About Advertising.comSM (formerly Teknosurf): www.advertising.com - www.teknosurf.com
"Advertising.com has created powerful targeting and optimizing technology that helps you get the most from you campaign. Whether your goals are branding, driving traffic to your site, or optimizing for conversions, we have a solution for you."
"AdLearn technology uses proprietary ad placement intelligence, which replaces demographic data with individual, real-time, preference assessments. In a matter of milliseconds, AdLearn evaluates a visitor's past preferences, matches them with past campaign performance and website data, and instantly serves the ad most likely to elicit a response from the visitor."
The Company Information page states that "Advertising.com's AdNetwork delivers over a billion ads each month to more than 5,000 qualified Web sites." On August 3, 2000, an Advertising.com Press Release "...announced that it has received strategic investments [...] totaling $57 million."
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Business Components
AdGlobal NetworkSM: Advertising.com's structure is similar to that of DoubleClick. The network consists of more than 5000 websites, with high profile sites placed in the AdGlobal Select category. AdGlobal Latin America has over 200 sites in it's network. Within these networks, categories for Business & Finance, Computers & Technology, Entertainment & Sports, and Family & Health are placed in Targeted Content Channels.
AdPublications NetworkSM: The bulk email network consists of DirectEmail and the Newsletter Network. DirectEmail "distributes targeted, "ad-only" marketing messages to consumers' email addresses. [...] All of our subscribers must "opt-in" twice to receive our promotional emails." The Newsletter Network lets customers "...reach a qualified subscriber base of 24 million people across the wide scope of 500+ newsletters." Also see Adinbox.com and NetEzines in the Advertising.com Company Websites section (below).
AdBroadcastSM Wireless Services: Ads can be served on mobile phones, pagers, and Palm devices. Also see Adbroadcast.com in the Advertising.com Company Websites section (below).
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Privacy Information
Privacy Policy: www.advertising.com/privacy/index.html
This is one of those policies that makes a person's eyeballs spin. It's very hard to get through and I have to force myself not to say "Oh, the hell with it!" and move on. "This policy is open to comment and is meant to provide an evolutionary framework from which we at Advertising.com can address any concerns of the web-surfer community." This "evolutionary framework" needs to move a few eons further up on the evolutionary ladder. Well, they wanted comments.
In June, this statement existed: "As for Provided Anonymous Data, such information is voluntarily provided by web surfers and need not be inputted to receive the services of the relevant Advertising.com product offering." - which had prompted me to comment: "It's interesting to me how pulling info from browsers, dropping cookies on people's hard drives for data collection, and following web users via tracking cookies and clickstream data is put this way." That statement is gone in the latest version of the Policy.
Now they are concerned with your privacy and your children's privacy, and the more direct statements about selling demographic info has been replaced with "Data may be shared with certain third party partners of Advertising.com on a blind basis (e.g., broad demographic information relating to Click Stream Data), but is not provided to third parties in connection with personally-identifiable data or with any information which would allow a third party to directly link such information to a particular web surfer."
They still state (in this mess somewhere) that they "...do not collect personally identifiable information regarding such individuals such as name, address, social security number or e-mail address" unless you opt-in to giving it to them by registering for something on a site they own. Then the "...data may be associated with other data about the web surfer which is available from other sources, in order to tailor ads or messages to the web surfer."
Ah well. The hell with it. They're collecting your clickstream data, tracking you with cookies, and swearing they don't connect personal info with anonymous info to create a personal profile... unless you let them.
Opt-Out Option: No opt-out cookie provided. "A web surfer may choose to opt-out of receiving the benefits associated with our use of cookies at any time by following a simple procedure to manually delete his or her cookies."
Privacy Contact: [email protected]
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Business Associates:
Partners Include: Akamai, Blue Chip Venture Company, CrystalTech, DMCi, eIncubator, e.magination, Exodus Communications, FastServe Network, Grotech Capital Group, New Enterprise Associates (NEA), and Powersurge.
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Advertising.com Websites
Adbroadcast.com www.adbroadcast.com
Pays wireless and pager users to receive ads. "Enrollment is free and after signing up the AdBroadcast service will start to deliver these advertisements directly to your wireless phone or text messaging based pager!"
Privacy Policy: www.adbroadcast.com/privacy.html
"AdBroadcast does not provide any identifiable personal information regarding our Service Members to third parties, with the exception of third-party service providers who work with AdBroadcast to provide the AdBroadcast Service and other related services."
"Examples of information that we may collect, other than through the registration form, includes URL of visited pages and the IP address of the Service Members."
Opt-Out Option: No opt-out cookie provided.
Privacy Contact: [email protected]
Adinbox.com www.adinbox.com
Lets web publishers become part of a network where ads are inserted into their email and html newsletters. The newsletters are distributed to users who sign up through the Advertising.com Newsletter Network (The AdPublications Network). Information is gathered from cookies, clickstream data, and subscriber registrations.
Privacy Policy: www.adinbox.com/privacy.html
States that none of the personal information collected by subscribers is tied to the "anonymous" aggregate information. Aggregate data is sold to third parties.
Opt-Out Option: No opt-out cookie provided.
Privacy Contact: [email protected]
GetPaid4.com www.getpaid4.com
Pays people to watch ads while they're online. "...Advertisers pay us to reach the public and now we are going to share the profits with YOU!! The GetPaid4 Bar is simply a small bar at the bottom of your screen that displays ads...... but..... it can mean tremendous profit for YOU!!"
Privacy Policy: www.getpaid4.com/privacy.html
States that none of the personal information collected by subscribers is tied to the "anonymous" aggregate information. Aggregate data is sold to third parties.
Opt-Out Option: No opt-out cookie provided.
Privacy Contact: [email protected]
NetEzines www.netezines.com
"A revenue generating program for web publishers, enabling them to earn money for getting their visitors to sign up to receive our NetEzines in their email."
Privacy Policy:
Can only be reached by going to main page. States that the Advertising.com Privacy Policy (see above) applies but has its own statement. It's generally the same as Adinbox.com.
Opt-Out Option: No opt-out cookie provided.
Privacy Contact: [email protected]
Last Reviewed: Sept 04-00
Quoted excerpts are © Advertising.com and/or its subsidiaries unless otherwise noted.
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