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Privacy Power!  Home:  Advertising & Marketing:  AppNet™ (AdMaximize)

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AppNet™ (AdMaximize)  

Server List: See Stephen Martin's Hosts File List (AppNet (i33) Group)

About AppNet™: - - ( merged into AppNet)

"AppNet is a premier provider of end-to-end e-business solutions, from interactive marketing to back-office integration. For companies transforming themselves for the new Internet economy, the firm offers a unique mix of Internet strategy, marketing, and technology services."

"AppNet is the fourth largest interactive marketing agency according to Ad Age and one of the 50 largest pure Internet companies, according to Internet World. AppNet works with Fortune 1000 and companies."

AppNet provides a wide range of services under a number of divisions. Included in AppNet's suite of services are EDI services that "...automate transaction data share between trading partners to streamline business processes" and " intelligence solutions [that] help you gain the full value of data drawn from your own organization as well as from data sources on the Web." Though AppNet is comprised of many components, I am highlighting AdMaximize only at this time.

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Links & News  

Press Release, June 20, 2000:

AppNet announced it had been acquired by Commerce One, Inc., a "leader in global e-commerce solutions for business."

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Privacy Information  

AppNet Privacy Policy:

The AppNet Privacy Statement only addresses the collection of personal information, logging of clickstream data, and use of cookies on the AppNet website. It does not mention anything related to information collected using AdMaximize.

"We may occasionally update our policy, but the changes will not reduce the privacy protection of visitors. We will post any changes to the policy at this location so that you will always know what information we gather, how we might use that information, and whether or not we will disclose it to any third parties."

"We only use such data in the aggregate, and individual users remain anonymous. [...] AppNet cookies do not collect personally identifiable information, and we do not combine information collected through cookies with other personal information collected through our site."

If users submit email addresses and other personal information to get more information or to join the Appnet newsletter, AppNet states they " not disclose information about individual visits to or other personal information that you may give us to any third parties."

Opt-Out Option: No opt-out cookie provided.

Privacy Contact:

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About AdMaximize™: -

AdMaximize is AppNet's proprietary ROI (return-on-investment) ad-serving and ad-tracking service. Features:

"Reports the number of people who view, interact or "click" on a banner ad or other creative unit; Tracks online actions including purchases, registrations and lifetime value of a customer; Provides real-time information on performance of specific ad creative and placement; Enables advertising optimization."

Although AdMaximize has a separate website and can be used as a stand-alone advertising & marketing vehicle, no Privacy Policy, Opt-Out Options, or Privacy Contacts could be found on the Admaximize website.

The AppNet Privacy Statement does not address AdMaximize issues.

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Business Associates:  

Clients Include:

Automotive: DaimlerChrysler, Delphi Automotive Systems, Denso, Ford Motor Company, General Motors, and Hyundai USA.

Financial Services: AllState, Citibank, Fannie Mae, Fidelity, New York Life, and Principal Financial Group.

Goods & Services: BP Amoco, Ethan Allen, KB Toys, Kellogg, Jacobsons, Mattel, UCCNet, Unilever, and Whirlpool.

Government: Department of Health and Human Services, National Library of Medicine, NOAA (National Oceanic and Atmospheric Administration), and NASA (National Aeronautics and Space Administration).

Healthcare & Pharmaceuticals: Allergan, Baxter, Macular Degeneration Partnership, Novartis, Pfizer, Schering-Plough, Sloan-Kettering Cancer Center, and Warner-Lambert.

Internet & Dot.Coms: Cozint Interactive,,,,,,, and

Media & Entertainment: BBDO,, Cisneros Television Group, McCann Erickson, National Geographic, 20th Century Fox, and Paramount Digital Entertainment.

Non-Profits: Asia Society, CARE, Greenpeace USA, The League of Women Voters, UNICEF, US Committee for UNICEF, and World Wildlife Fund.

Technology: Arrow Electronics, Compuserve, Hewlett-Packard, Lucent Technologies, Microsoft, Toshiba, and Veba Electronics.

Telecommunications: Ameritech, AT&T, BellSouth (Intranet), Cable & Wireless USA, Ericsson, MCI WorldCom, Sprint,, and UUNET.

Last Reviewed: Sept 04-00

Quoted excerpts are © AppNet and/or it's divisions unless otherwise noted.

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