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Privacy Power!  Home:  Advertising & Marketing:  Burst Media (BURST!)

General Info | Privacy Info | Business Associates
 

Burst Media (BURST!)  

Server List: See Stephen Martin's Hosts File List (Burstmedia Group)

About Burst Media: burstmedia.com - www.burstmedia.com - www.burstnet.com (burstnet redirects to burstmedia)

Burst Media is a privately owned company that "...offers a complete set of tools and services to enable specialty web and email content publishers to minimize the time and effort it takes to manage advertising for their sites and email content." Members place special code in their webpages or emails that displays advertising in the form of banners, cubes, or buttons. Reports include demographics about visitors to their websites. Burst states their bulk email management service (BURST!Mail™) is both "Opt-in specific" and "Spam-proof".

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Privacy Information  

Privacy Policy: www.burstmedia.com/release/privacy.asp

"BURST! reserves the right to change our policy from time to time. A revised policy will apply to information collected after the date the policy is changed."

"As ads are delivered, BURST! does not acquire or collect any personal information about you." Demographic information is collected using clickstream data: "BURST! servers note non-personally identifying details such as, but not limited to, the server you are logged onto, the geographic location of the ISP you use, the type of browser you use, and your IP address."

Cookies are also used but "Unlike many other ad networks, we do not use cookies for the purpose of setting unique identifiers that are used to identify you whenever you return to a web site within the BURST! network."

Like most ad/marketing companies, Burst employs third party advertising services and "...has no control over the information collected by the third-parties, and may not be held responsible for the actions of the third-party measurement service where collected information is concerned." Third party services are provided to Burst by companies including AdForce, AdKnowledge, Avenue A, DoubleClick, Flycast, LinkExchange, Mediaplex, Sabela Media, Teknosurf, and ValueClick. All are profiled separately on this website. (Ref: www.burstmedia.com/release/privacy_third_party.htm)

This clearly illustrates the problem of relying on a company's Privacy Policy. To be competently informed, users would have to know every third party relationship and would need to read all Privacy Policies daily.

Opt-Out Option: None provided on website.

Privacy Contact: contact@burstmedia.com

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Business Associates:  

Member Sites: The list is too long to include here. www.burstmedia.com/release/gallery/gallery.asp has three ways to view the Members List: Alphabetically (10 pages), by category, or by new members who have joined in the last 30 days.


Last Reviewed: Sept 04-00

Quoted excerpts are © Burst Media, LLC unless otherwise noted.

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