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Privacy Power!  Home:  Advertising & Marketing:  ValueClick

General Info | Privacy Info

ValueClick ®  

Server List: See Stephen Martin's Hosts File List (Valueclick Group)

About ValueClick: -

"ValueClick, Inc. is a leading provider of performance-based banner advertising solutions to advertisers and Web publishers. ValueClick drives traffic based on the "cost-per-click-through" pricing model. Advertisers pay only when a person "clicks" on a banner to their Web site, giving them a cost-effective solution for attracting targeted, high quality customers."

Privacy Information  

Privacy Policy:

"Because of the changing nature of consumer needs and our business itself, ValueClick, Inc. reserves the right to modify this policy statement at any time without notice. [...] We recommend that you review this Privacy Statement periodically to note any changes that may have occurred."

"ValueClick, Inc. does not collect any personally identifiable information regarding the consumer who clicked on the ad (e.g. name, address, social security number, e-mail address)."

"ValueClick does collect what the industry terms as "ad delivery and reporting data" which falls under the category of Non-Personally Identifiable Information (Non-PII). Ad delivery and reporting data includes type of browser, operating system, IP address, domain type, page(s) visited, date and time of when an Internet consumer has responded to an advertisement."

"By itself this information cannot be used to identify any specific user. Additionally, ValueClick does not combine this information with any other information to identify any individual Internet consumer, and as such is not used for profiling purposes."

"In addition ValueClick, Inc. does not collect any specific non-personally identifiable information (e.g. age, gender, interests, income-range) that could potentially be linked with other data to identify individual Internet consumers for the purpose of profiling."

"When an Internet consumer views a ValueClick, Inc. served banner for the first time, a "cookie" is placed within their computer. [...] The purpose of the cookie is to allow the ad serving company to deliver advertisements that have a greater degree of relevance to the consumer, even though that consumer is, in essence, anonymous to the ad serving company."

Opt-Out Option: No opt-out cookie provided. "Internet consumers have the option of disabling cookies within their web browser software, which means that they will no longer receive cookies without their approval. Internet consumers can also delete any cookies that currently reside on their computer."

Privacy Contact:

Last Reviewed: Sept 04-00

Quoted excerpts are © ValueClick unless otherwise noted.

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