Tools that do the boring GA4 work for you.
Tag your campaigns, predict your channel groups, document your KPIs — without spreadsheets, plugins, or yet another login. Built by analysts, for analysts.
All tools
Pick one and go — each opens in a self-contained page.
Channel Group Predictor
Enter UTM source, medium and campaign — instantly see how GA4 will classify the traffic by default channel group.
KPI Dictionary
Pick your industry & business model. Get a curated KPI set with formulas, benchmarks, and GA4 implementation tips.
UTM Builder
Build campaign URLs with live GA4 channel-group prediction, validation, and recent-link history.
Cheatsheet Generator
One-page printable references for GA4 events, GTM, attribution models, and ecommerce schemas.
Fix My Tracking
Decision-tree diagnoser for broken GA4 / GTM setups — answers from a real-world checklist.
Need a tool that doesn't exist yet?
Suggest one — most of these started as a request from readers.