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Cross-Domain Tracking: When and How to Set It Up

Your customer starts on your marketing site, clicks through to your shop subdomain, and completes a purchase. Without cross-domain tracking, GA4 sees this as two separate users—your conversion…

· 7 min
What Is a Data Layer in Web Analytics?

What Is a Data Layer in Web Analytics?

Okay, let’s demystify this beast. If you’ve ever wrestled with a messy tag setup or stared into the abyss of a GTM preview trying to figure out where…

· 6 min