GA4 custom events look simple until you hit naming chaos at scale. ButtonClick, button_click, and btn-click are three separate event names tracking the same action — and GA4…
GA4’s automatic event tracking captures the basics—page views, scrolls, outbound clicks. But your business isn’t basic. Custom events let you track exactly what matters: feature usage, content interactions,…
Okay, let’s demystify this beast. If you’ve ever wrestled with a messy tag setup or stared into the abyss of a GTM preview trying to figure out where…