GA4 cross-domain tracking has one job: make sure a user who starts on siteA.com and finishes on siteB.com shows up as one person in your reports — not…
Your GA4 reports should reflect real customer behavior—not your team’s page refreshes, QA clicks, or content edits. In this guide, you’ll set up internal-traffic rules, turn on a…
Bots muddy your attribution, inflate CPCs, and make A/B tests lie. The fix isn’t a single switch; it’s a layered process that detects, isolates, and carefully suppresses invalid…