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User Intent

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Internal Search vs Navigation: How Users Find Content

When users can’t find what they need, they either search or navigate. These two behaviors reveal different mindsets, different intent levels, and different content problems. Understanding how visitors…

· 6 min
Site Search Tracking in GA4

Site Search Tracking: What Users Can’t Find

When users search your site, they’re telling you exactly what they want — and often, what they can’t find. Site search tracking captures these signals. Every search query…

· 5 min