What is Google Data Studio? Google Data Studio is Google’s free data visualization tool for building interactive dashboards and reports. In October 2022 it was rebranded as Looker Studio, adding an enterprise Pro tier while keeping the core product free. Teams use it to pull data from multiple sources, model it, and visualize KPIs such […]
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What is Client ID? Client ID is a pseudonymous identifier assigned to a browser/device to tie hits into a single visitor across multiple visits. In practice, analytics tools generate a random ID and store it in a first-party Cookie. When that browser returns, the same ID is read, letting the platform connect Pageview and Event
What is Pageview? A pageview is a single load (or reload) of a web page by a user’s browser. In modern tools, the concept maps to a tracking hit/event fired when a page is rendered. In GA4, this is the page_view Event; in Matomo and Plausible, pageviews are tracked automatically on each page load. Pageviews
What is GDPR? The General Data Protection Regulation (GDPR) is the European Union’s data-protection law that has applied since 25 May 2018. It governs how organizations collect, store, and use personal data of people in the EU/EEA—regardless of where the organization is located. For analytics teams, GDPR defines what counts as personal data (e.g., IPs,
CPL (Cost per Lead) is the average marketing cost you pay to acquire one lead—typically a signup, trial request, form submission, or demo booking. In web analytics terms, a “lead” is a predefined Goal and often a Micro-Conversion on the path to a Macro-Conversion such as a purchase or contract. CPL sits alongside pricing models
What is Micro-Conversion? A micro-conversion is a small user action that indicates progress toward a Macro-Conversion (e.g., purchase or qualified lead). Think of it as a measurable step in the journey, not the finish line. Typical micro-conversions include viewing pricing, adding to cart, starting checkout, playing a demo video, or subscribing to a newsletter. Each
What is a Goal? In web analytics, a Goal is a user-defined success condition that turns raw interactions into business outcomes. When a visitor completes the desired action—e.g., purchase, signup, demo request—the system records a goal completion (often a Conversion). Under event-based systems, a goal is typically a rule applied to an Event that marks
What is Organic Search? Organic Search is website traffic that arrives from unpaid search engine results. When a user clicks a non-ad result on Google, Bing, DuckDuckGo, or another engine and lands on your site, analytics tools classify that visit as “organic” based on the incoming Referrer and detected Source. How does Organic Search work?
What is First Visit? First Visit is the very first recorded session from a browser/device to your site or app. It marks the moment a visitor becomes identifiable to your analytics tool (via a persistent identifier like a first-party cookie). From that point on, all subsequent sessions from the same browser/device are return visits. How
What is Cross-Device Tracking? Cross-device tracking is the practice of recognizing the same person as they move between phones, tablets, and desktops, then stitching their interactions into one journey. In analytics terms, it connects multiple sessions and pageviews that would otherwise look like different users due to browser sandboxes, changing cookies, and device switches. How
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