GA4 custom events look simple until you hit naming chaos at scale. ButtonClick, button_click, and btn-click are three separate event names tracking the same action — and GA4…
GA4 cross-domain tracking has one job: make sure a user who starts on siteA.com and finishes on siteB.com shows up as one person in your reports — not…
Your tracking looks correct. Events should fire. But something’s wrong — data isn’t showing up, parameters are missing, or conversions aren’t counting. GA4 Debug View shows exactly what’s…
GA4’s automatic event tracking captures the basics—page views, scrolls, outbound clicks. But your business isn’t basic. Custom events let you track exactly what matters: feature usage, content interactions,…
Your customer starts on your marketing site, clicks through to your shop subdomain, and completes a purchase. Without cross-domain tracking, GA4 sees this as two separate users—your conversion…
Okay, let’s demystify this beast. If you’ve ever wrestled with a messy tag setup or stared into the abyss of a GTM preview trying to figure out where…